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The artist contributes twenty-five thousand pounds Mercury Prize to independent concert halls

Sam Fender holding Mercury Prize in his hometown
He was awarded the prestigious award recently in Newcastle

The star has handed over the complete sum of his £25,000 Mercury Prize prize money to the trust for venues, which operates to save the Britain's grassroots live music spots.

He was awarded the prize on 16 October as his new release People Watching was chosen as the top album of the past year.

The musician has chosen to hand the money over to the Music Venues Trust, in appreciation of the vital role small stages had in his early career.

"As an artist would not have achieved this success if it hadn't been for all the gigs I performed around the area, and elsewhere, when I was beginning," remarked Sam Fender. "These locations are renowned, but they are in difficulty."

Since the start of 2023, more than 150 of these venues have ceased operations – about 16 percent of the entire UK sector.

In the last year, top acts such as the band Pulp, Coldplay, Katy Perry and Sheeran have all aided the MVT in its initiatives to support the industry, by adding a small levy to their admission fees, which supports independent venues.

He also participated, generating in excess of £100,000 on his live tour to help thirty-eight small stages across the UK.

These funds supported venues that were facing potential shutdown due to challenges caused by floods, blazes and family tragedies, as well as regulatory hurdles, court cases and sound issues.

Additional spaces received monetary aid in modernizing amenities and technical equipment that directly benefitted performers and concertgoers.

"The idea that funds from shows in big venues supports the independent spots, where it all starts for performers like me, is just common sense," the star has stated.

Pulp members on stage
The group are one of the many acts who contributed their honor funds to non-profits

He is far from the only musician to contribute his Mercury Prize funds to charitable organizations.

Back when Pulp received the award in the mid-90s for their record their work, frontman Jarvis Cocker announced that the group would donate their prize money to the non-profit War Child.

That year, rapper and singer Ms Dynamite split her bounty across multiple organizations, including the NSPCC and a charity for Sickle Cell.

"Additionally, I contributed a £1,000 to the center, to their gymnastics program, because I practiced gymnastics when I was growing up and they required updated gear," she shared with the media.

Two years ago, the band contributed their funds to the local youth club that developed their act, in addition to other grassroots music organisations.

And the 1994 recipients the group gave their award to a multiple sclerosis charity after a close contact was found to have the disease.

"Winning was sufficient," stated vocalist Small. "The cash was the cherry on top but we didn't need the bonus, because we had the main prize. So our victory impacted somebody else's life."

Last week, the Music Venues Trust revealed it had protected several local spots in south-east England, by bringing them into community ownership.

The Joiners in Southampton and The Croft in Bristol were bought under the community ownership program, which is supported by the arts council and music fans who acquire "shares" in the buildings.

About the author

Brett Ramirez

A productivity coach and writer passionate about simplifying complex ideas into actionable advice for everyday life.

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